Global Director of Marketing Intelligence
Company: Knewin
Location: Washington
Posted on: May 4, 2024
Job Description:
About the role/team The Global Director of Marketing
Intelligence is accountable for overall marketing effectiveness,
including reporting on the performance across all marketing. This
position is responsible for creating a culture of ROI and
impact-based marketing. Ensuring all activity is tracked and
reported on within an agreed time. The role is to ensure all
investment in marketing has clear KPIs and demonstrates the value
back to the business for every dollar spent. This role encompasses
using tools and resources to measure marketing activity
effectively. Creating control groups, setting up reporting
structures, and leading frequent marketing performance sessions to
demonstrate marketing effectiveness. The role will need a deep
understanding of the customers, working with the marketing team to
build an effective ROI strategy to aid acquisition, growth, and
retention. The role includes planning and supporting the senior
team prioritizing activity on a value-based approach. The use of
Monday.com and other planning tools to ensure all FTE resources are
being used against the activities that provide the greatest return
on investment or are aligned to the strategic priorities of the
business. The role will also encompass elements of risk and
compliance and support the directors ensure the process and ways of
working are in place to ensure a compliant marketing team per
required regulations and internal processes. E.g. data privacy,
audits, and demonstrating adherence to processes and procedures
internally and externally How you'll make an impact
- Leverage data, analytics, infrastructure, and business
processes to support and execute the overall marketing
strategy.
- Support the annual planning cycle and quarterly planning
process to ensure all activities and priorities within teams are
aligned from a strategic and effectiveness basis.
- Create performance communications on behalf of the SVP of
Revenue Marketing.
- Work with the internal digital team, audience-based marketing,
data, and analytics along with external agencies as defined to
report on overall brand effectiveness.
- Partner with finance, data, and analytics teams to ensure the
marketing department can correctly report on the ratio between
customer lifetime value and customer acquisition cost, by marketing
acquisition tactics.
- Partner with WEX's global Finance team to build, manage, and
intimately understand global marketing budgets and spend
accordingly along with suggested ROI for spend. Plan and phase
spend and work with finance partners on the monthly accrual process
to ensure a clear view of planned, committed, and Invoice spend.
Allowing for spend to be allocated and allocated to activities that
deliver to objectives.
- Own and manage marketing efficiency tools management including
project management and digital asset management tools.
- Support overall marketing team engagement, workflow processes
and operationalize the strategy across all marketing verticals
- Work closely with the global marketing teams to create
efficiencies and collaborate on global and local priorities.
- Regularly inform stakeholders across marketing, sales, and
finance of insights on marketing performance to ensure
cross-functional alignment on the best possible data-driven
marketing strategy.
- Manage, build, and lead a strong team by coaching and
developing existing members and closing talent gaps where
needed.
- Lead cross-functionally to drive a greater understanding of
marketing performance and work with planning to ensure priority to
those activities that drive the greatest returns.
- Partner with risk and compliance to ensure marketing delivers
to the highest standards both internally and externally with any
regulatory requirements. Experience you'll bring
- 8-10 years of professional marketing experience
- 5+ years of Marketing Effectiveness and ROI tracking experience
essential
- Bachelor's Degree in Marketing, Finance, Business Analytics, or
related field
- Editorial and content experience - either from a pure editorial
background or in a communications function
- Experience with project management tools such as Asana,
SmartSheets, Monday.com, etc.
- Experience with BI tools such as Tableau, Power BI, Google
Looker Studio, etc.
- Experience working for a highly matrixed B2B organization would
be advantageous
- Experienced managing media buying and effective management of
agency partners / in-house colleagues
- Strong knowledge and understanding of the customer and how to
meet their needs
- Culturally adept and at home working across a geographically
diverse workforce
- Confident communicator to both external and internal customers
and strong relationship-building skills
- Extraordinary project-management skills: proficiency in
multi-tasking, and juggling multiple projects and timelines
- Energetic and creative thinker who will seek to bring new ideas
to the table.
- Proactive team player who seeks to learn and share experiences
with others
- Ability to plan and execute but be flexible in approach.
- React in a calm and professional manner when faced with
unexpected challenges.
- Strong attention to detail The base pay range represents the
anticipated low and high end of the pay range for this position.
Actual pay rates will vary and will be based on various factors,
such as your qualifications, skills, competencies, and proficiency
for the role. Base pay is one component of WEX's total compensation
package. Most sales positions are eligible for commission under the
terms of an applicable plan. Non-sales roles are typically eligible
for a quarterly or annual bonus based on their role and applicable
plan. WEX's comprehensive and market competitive benefits are
designed to support your personal and professional well-being.
Benefits include health, dental and vision insurances, retirement
savings plan, paid time off, health savings account, flexible
spending accounts, life insurance, disability insurance, tuition
reimbursement, and more. For more information, check out the "About
Us" section. Salary Pay Range: $125,000.00 - $166,000.00
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Keywords: Knewin, Silver Spring , Global Director of Marketing Intelligence, Accounting, Auditing , Washington, Maryland
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