Partnership Marketing Strategist (Hybrid)

Company: Peapod Digital Labs
Location: Hyattsville
Posted on: June 16, 2022

Job Description:

Address: USA-MD-Hyattsville-8301 Professional Place Ste115 Store Code: PDL Executive Admin (5106616)What's Our Dish Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.Browse The AislesThe Partnership Marketing Specialist will be responsible for increasing brand awareness through strategic partnerships, contributing to omnichannel customer acquisition and retention. The scope of work will include cultivating and managing monetized influencer relationships and identifying and launching cultural moment campaigns. This role will also be responsible to understand the intricacies of the AD USA vendor setup.In this role, the ideal candidate will assist in launching paid, monetized, and nonpaid marketing campaigns to drive branding and PR for the US market. The right partner/s will elevate our Brands by sparking admiration for, loyalty to and reconsideration of our five great local brands - recognizing each as an omnichannel trail blazer in their market.Recipe for Success - What's "in store" for the roleCollaborate with the Savory, Monetization, and Brand marketing teams to build, manage, and optimize CPG funded influencer campaigns, as well as all Savory influencer campaigns Work with our CPG partners to build an influencer brief for each CPG funded campaignDiscover content creators, cultivate and manage relationships, negotiate and manage contract process, and lead content editing/ approvalEducate and inspire influencer excitement and engagement about our Brands Provide reporting for each campaign including metrics, insights, and creativeManage influencer vendor tools, including RFP, negotiation, and daily managementIdentify cultural trends on social media and present to the PDL and Brand marketing teams to quickly launch ad campaigns Provide regular cultural trend reports to PDL marketing leadershipIdentify CPGs to participate in the campaign and present the campaign to CPGs Assist Brand teams with quick activation campaigns. Including approval, creative, tracking, and reporting Assist in the launch of large AD USA strategic partnershipsWork with PDL, RBS, Ahold, and Delhaize internal teams on internal partner setup (i.e. 1st party data share, legal, VMO, security)Provide reporting on partnership, including metrics, PR links, customer satisfaction surveysIdentify non-paid omnichannel partnerships to further cement ADUSA's position as an omnichannel leader in groceryExplore merchandising opportunities through Ship2MeIdentify test & learn product opportunities and partners for Private BrandsThe Essentials In Your Cart - The required ingredients Bachelor's Degree4+ years experienceStrong understanding of marketing technology capabilities and ability to lead Up-to-date with latest trends and best practices in online marketingExtra Spices - What you should bring to the tableEstablished network of food/ lifestyle bloggersDeep knowledge of social and influencer tactics and best practicesExperince with data analyticsHighly profficient Microsoft Office knowledge - strong Excel and PowerPoint required-Strategic and creative thinkingExcellent communication skills - written and verbalStrong relationship building, communication and negotiation skills Purpose and results-driven aptitude with an ability to accomplish tasks on deadlinesEffective time management and organizational habitsProject management skills with attention to detail Must stay current and maintain industry knowledge, trends etc. in digital space Ability to independently discover, recruit, educate, onboard, and report on influencer campaignsWorks collaboratively and cross-functionally, building strong relationships internallyPurpose and results-driven aptitude with an ability to accomplish tasks on deadlinesPassion and energy for delivering results #LI-LL1 #LI-HybridJoin Us at Our Table Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress - our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off.We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.Job Requisition: 245106_external_USA-MD-Hyattsville_4212022

Keywords: Peapod Digital Labs, Silver Spring , Partnership Marketing Strategist (Hybrid), Advertising , Hyattsville, Maryland