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Social Media Manager

Company: CuriosityStream Inc.
Location: Silver Spring
Posted on: June 18, 2022

Job Description:

Job DescriptionCuriosity Stream is an award-winning streaming service with thousands of shows about science, history, technology, nature, society and lifestyle. Join our incredible pack and use your social media prowess to help us grow! We're looking for an experienced, passionate and creative Social Media professional. As part of our Multiplatform Content team in our Marketing group, be responsible for developing, executing, and monitoring the company's social media strategy with the expectation of:

  • Elevating our social presence
  • Driving brand awareness, audience growth & KPIs (followers, engagements, reach)
  • Supporting customer acquisition and amplifying our content and marketing initiativesIn this role, you will plan our social roadmap, create and manage editorial and video content across all of our social channels, engage with followers, coordinate with talent and producers, and be the voice of Curiosity Stream on social media. Experience with SproutSocial, Adobe Creative Suite, video editing and digital advertising are a plus.Responsibilities
    • Develop and execute BOTH social media strategies and AND content production
      • Work with internal teams and external vendors to develop social media marketing campaigns, coordinate editorial calendars and plan/produce content
      • Source, identify and work with a wide range and type of content and to create assets built for specific platforms
      • Create attractive and informative image, video and copy for content, social media posts and campaigns (on your own as well as collaborating with editors/designers)
      • Establishing relationships/networks of industry professionals, other media/publishers or influencers on social media

      • Monitoring all social media channels and content
        • Maintaining the company's brand across social channels including scheduling/posting and monitoring content
        • Defining key performance indicators (KPIs) specifically for social media at large, and custom KPIs for certain social media campaigns
        • Using social media marketing tools to track and report on KPIs, customer engagement, and goals to optimize content
        • Establishing regular reporting for performance
        • Analyzing the company's digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
        • Researching social media trends and informing management of changes that are relevant to the company's marketing activities Requirements
          • 3 - 7 years experience, specifically developing and managing social media across channels including: Instagram, Facebook, YouTube, Twitter, Linkedin, Snapchat and TikTok
          • BS/BA in related field or equivalent experience
          • Ability to write copy, edit images and work with video content
          • Knowledge of technologies, management and analytical tools, and channel-specific tactics used in social media
          • Ability to communicate effectively, creatively and clearly, writing in a variety of personas and customizing our message by social platform
          • Results-driven and self-motivated style and approach, with strong organizational and time-management skills; a natural problem solver that can manage multiple projects with excellent attention to detailCuriosity Stream is one of the world's leading global factual streaming media services and media companies, with documentary series and features covering every topic from space exploration to adventure to the secret life of pets, empowering viewers of all ages to fuel their passions and explore new ones. Launched in 2015 by Discovery Communications founder and media visionary John Hendricks, Curiosity Stream is an award-winning destination for on-demand content. With more than 20 million paying subscribers and 3,500+ titles, Curiosity Stream is available worldwide to watch on TV, desktop, mobile and tablets. For more information, visit Curiosity Stream.com. The company is publicly listed on the NASDAQ under the ticker symbol CURI.Curiosity Stream is an equal opportunity employer. We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran, genetic information, marital status or any applicable legally protected status.

Keywords: CuriosityStream Inc., Silver Spring , Social Media Manager, Advertising , Silver Spring, Maryland

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