SilverSpringRecruiter Since 2001
the smart solution for Silver Spring jobs

Marketing Specialist

Company: Laureate Education
Location: Silver Spring
Posted on: September 13, 2019

Job Description:

Are you ready to apply your marketing and CRM skills in an environment focused on business results, superior customer experience, and making a social impact? Walden University offers Doctoral, Masters, and Undergraduate online degree programs globally. We are an important part of the Laureate network of universities, with a mission to provide a diverse community of career professionals with the opportunity to transform themselves as scholar-practitioners so that they can effect positive social change.

Walden is expanding its CRM and Database Marketing team and looking for dynamic digital marketers with the skills and team focus to propel our prospect and student engagement campaigns. The CRM Specialist develops and executes campaigns in our marketing automation platform (Marketo) to nurture engagement, conversion, and retention across the customer lifecycle. Responsibilities include the build, QA and deployment of email, SMS, web personalization and retargeting campaigns in Marketo and Salesforce within an Agile development methodology. The CRM Specialist will also track campaign performance, including deliverability, opens, clicks etc., using Marketo, Google Analytics and Tableau reporting tools, to understand customer behavior and funnel progression, and drive continuous improvement through test and control. This role works closely with our partners in Enrollment and Product Management, as well as other divisions within the Marketing Department.

The successful candidate works well with minimal supervision, helps to identify and prioritize the marketing needs, develops strategies and plans to meet these needs, measures and analyzes results, and recommends and implements new strategies, solutions and programs to achieve goals. All members of the CRM team are encouraged to grow and expand their skills and career, including sponsored Marketo and Agile certification, monthly analytic deep-dives, and the chance to lead cross functional team projects.

Responsibilities include:

Creation and execution of multi-channel database marketing campaigns that deliver on business goalsUse database marketing strategies, techniques and tools to create a program of triggered messages and digital experiences based on customer behaviors and preferencesCreate data-driven, dynamic campaigns using email, web personalization, SMS and retargeting, and tests that deliver against ROI targets through a highly segmented customer baseSet up all activities and campaigns in our marketing automation systems; establishes and executes QA testing of campaigns, templates, processes etc.Strong focus on consumer engagement, encompassing emails, landing pages, display retargeting, dynamic website experiences etc.Execute QA and end to end testing for email templates and campaignsDrive and optimize key traffic and business metrics including open rates, CTR, GA data & goalsEnsure compliance with CAN-SPAM, TCPA, and other international email regulationsAssists in plan development, tracking and reporting of campaign performanceDiagnose issues and optimize campaigns to drive enhanced customer experience and business resultsCollaborate with key partners and stakeholders to solve problems, create efficiencies, and achieve business goals.OTHER DUTIES AND RESPONSIBILITIES
May perform other duties and responsibilities that management may deem necessary from time to time.

Less than 5%

Management of marketing campaign development, QA, and execution within your assigned scope


REPORTS TO: Senior Manager, Consumer Engagement


Strong problem solving and critical thinking. Able to synthesize data from multiple sources and develop test & control hypotheses.

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Appropriate reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

2+ years of related marketing experience (marketing automation, digital marketing).1+ years with Marketing Automation (Marketo preferred)Experience with HTML & CSS a plusExperience with Salesforce a plusExperience with Google Analytics a plusExperience in an entrepreneurial and fast-paced environmentExposure to working in a multi-channel environmentProject management skills with the ability to manage their own work as well as contributions from creative, brand and IT. Strong communication and organizational skillsMust be a creative, outgoing team player who is interested in being a part of positive organizational growthBS/BA degree in Marketing or related field and/or comparable industry related experience required

Certified Marketo Expert or similar certification from another MA platform preferred
Agile development certification a plus

Keywords: Laureate Education, Silver Spring , Marketing Specialist, Advertising , Silver Spring, Maryland

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

Sr. Social Media Strategist
Description: This is an exciting opportunity to join a rapidly growing marketing team for one of the highest rated employers in the Vienna, VA. Our client is looking for someone to bring fresh ideas within the social (more...)
Company: The BOSS Group
Location: Vienna
Posted on: 09/20/2019

Corporate Marketing Intern
Description: Optoro is a fast-growing technology company that is revolutionizing the retail industry. Every year, more than 15 of retail goods are returned or simply never sell. This creates tons of unnecessary waste (more...)
Company: Optoro
Location: Washington
Posted on: 09/20/2019

Email Marketing Specialist (Contract)
Description: Mommy Jobs Online is now recruiting remote contractors to become an agent. Job Details: You will post our job ads, send email correspondences and send out new job alert notifications to jobseekers. Pay: (more...)
Company: MJOL
Location: Columbia
Posted on: 09/20/2019

Web Marketing Manager
Description: Leading Authorities', a world-class lecture agency, video communication house, and event production company, is searching for a web marketer. This position will manage the online marketing activities (more...)
Company: Leading Authorities, Inc.
Location: Arlington
Posted on: 09/20/2019

MAC - On-Call/Freelance Retail Makeup Artists - Baltimore, MD
Description: MAC - On-CallFreelance Retail Makeup Artists - Baltimore, MD Brand: MAC Description Position Summary: As one of our highly skilled make-up artists you will combine your creative and technical expertise (more...)
Company: Clinique
Location: Baltimore
Posted on: 09/20/2019

Description: Shasmi Beauty is now recruiting Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Shasmi Beauty our qualified email (more...)
Company: Mommy Jobs Online
Location: Wilmington
Posted on: 09/20/2019

Scientific Communications Editor - NIH - Rockville
Description: Scientific Communications Editor - NIH - Rockville, MD br br Kelly Government Solutions is a strategic supplier and business partner to the federal government and its key suppliers. Through our partnership (more...)
Company: Kelly Services
Location: Bethesda
Posted on: 09/20/2019

Brand & Product Marketing Strategist
Description: Fantastic opportunity for a Brand Product Marketing Strategist Our client is seeking a talented Brand Product Marketing Strategist for a temporary hire, located in Vienna, VA. For this position, (more...)
Company: The BOSS Group
Location: Vienna
Posted on: 09/20/2019

Compliance Product Officer - Existing Card Member Marketing
Description: Serves as a function x2F business x2F product compliance risk officer for Independent Compliance Risk Management ICRM responsible for assisting with internal strategies, policies, procedures, processes, (more...)
Company: Citi
Location: Wilmington
Posted on: 09/20/2019

Photographer - Graduation Events - Baltimore, MD
Description: GradImages is currently searching for photographers to work with us during graduation events in Baltimore, MD and around the surrounding area. Do you have photography experience using a DSLR camera Are (more...)
Company: Iconic Group
Location: Arlington
Posted on: 09/20/2019

Log In or Create An Account

Get the latest Maryland jobs by following @recnetMD on Twitter!

Silver Spring RSS job feeds