SilverSpringRecruiter Since 2001
the smart solution for Silver Spring jobs

Public Relations Specialist

Company: American Nurses Association
Location: Silver Spring
Posted on: September 15, 2019

Job Description:

The American Nurses Association (ANA) is the premier organization representing the interests of the nation's 4 million registered nurses. ANA advances the nursing profession by fostering high standards of nursing practice, promoting a safe and ethical work environment, bolstering the health and wellness of nurses, and advocating on health care issues that affect nurses and the public. ANA is at the forefront of improving the quality of health care for all. The public relations specialist implements and evaluates integrated communications campaigns targeted to a range of stakeholders and key audiences. S/he is responsible for proactive and reactive media relations activities and produces a wide range of communications for internal and external audiences on time-sensitive topics. S/he maintains a comprehensive understanding of ANA Enterprise policy, issues and programs and keeps informed of external news and trends relevant to ANA Enterprise organizations to promote such efforts and respond effectively. FOR IMMEDIATE CONSIDERATION: Apply online at or email your resume to DUTIES: -- Proactive and Reactive Media Relations: Proactively pitch reporters to secure coverage for ANA Enterprise (ANA, American Nurses Foundation and American Nurses Credentialing Center) and interview opportunities for subject matter experts and spokespeople. Develop media materials, support and prepare subject matter experts for media opportunities, recommend topics for content development and propose strategies to increase visibility on key issues while balancing multiple priorities. Develop and maintain media lists as well as build relationships with reporters. -- Content Development and Execution: Write, edit and proofread a wide range of materials including news releases, press statements, website copy, promotional items, op-eds and bylines to articulate programs, policies, positions, activities, products and services of the association. Work with subject matter experts to craft key messages, talking points, calls-to-actions and other content and image elements. Write content for e-newsletters, social media, brochures, scripts website content and other channels and materials as needed. -- Communications Planning and Coordination: Participate in team discussions to provide public relations/media strategy advice for campaigns and issues. Contribute to the creation of communications plans, earned media strategies, association initiatives and special projects. Implement integrated communications plans for campaigns and issues. Complete special projects as assigned. -- Analytics and Measurement: Evaluate outcomes and recommend adjustments and new techniques based on industry trends and insights. Assess the effectiveness of communications materials, strategies, tactics and campaigns and recommends modifications to achieve goals. Research, compile and analyze media coverage in the form of monthly reports. Create media audits to understand the national conversation and coverage on pressing issues/topics. -- Digital Materials and Production: Assist with the production and distribution of digital assets, such as website, video and social media as part of integrated communications campaigns and initiatives. -- Spokesperson Role and Duties: Act as a spokesperson for the association with representatives from internal and external public, especially the media, as appropriate. -- Coalition and Alliance Participation: Participate on external/internal coalitions and committees as requested by director. Coordinate staff input on public relations and media activities conducted by external coalitions, as directed. -- Special Projects: Support special projects as assigned. YourMembership.Category: Marketing & Biz Dev, Keywords: Public Relations Specialist

Keywords: American Nurses Association, Silver Spring , Public Relations Specialist, Advertising , Silver Spring, Maryland

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

Email Marketing Specialist
Description: Email Marketing Specialist Mommy Jobs Online is seeking Email Marketing Specialist to work part or full-time remotely. The Email Marketing Specialist will play an essential role in
Company: mommyjobs llc
Location: Woodbridge
Posted on: 09/20/2019

Social Media Content Specialist
Description: GENERAL SUMMARY:Reporting to the Director of Digital Marketing, the Social Community Specialist will be responsible for managing prospective students, students and alumni within our public and private (more...)
Company: Laureate Education
Location: Columbia
Posted on: 09/20/2019

Tech Editor and Writer for Capture Support in Space ISR - Band 3 or 4 (Security Clearance required)
Description: Northrop Grumman Mission Systems NGMS is seeking a Technical Editor and Writer to support new business pursuits, strategy development, and other capture-planning activities in the fast-growing Space (more...)
Company: Northrop Grumman
Location: Baltimore
Posted on: 09/19/2019

Compliance Product Officer - Existing Card Member Marketing
Description: Serves as a function x2F business x2F product compliance risk officer for Independent Compliance Risk Management ICRM responsible for assisting with internal strategies, policies, procedures, processes, (more...)
Company: Citi
Location: Wilmington
Posted on: 09/20/2019

Technical Writer, Skill Level 2 (CMS) (Security Clearance required)
Description: Overview The Technical Writer candidate will be responsible for the preparation, review, revision, and maintenance of technical documents including software and systems engineering, system operations, (more...)
Company: WOOD Consulting Services, Inc
Location: Laurel
Posted on: 09/19/2019

Sr. Social Media Strategist
Description: This is an exciting opportunity to join a rapidly growing marketing team for one of the highest rated employers in the Vienna, VA. Our client is looking for someone to bring fresh ideas within the social (more...)
Company: The BOSS Group
Location: Vienna
Posted on: 09/20/2019

Technical Writer
Description: Technical Writer Location: Suitland, MD Fulltime Position Description One of 2 technical writers supporting the full HR
Company: Alpha Omega Integration LLC
Location: Suitland
Posted on: 09/20/2019

Photographer - Graduation Events - Baltimore, MD
Description: GradImages is currently searching for photographers to work with us during graduation events in Baltimore, MD and around the surrounding area. Do you have photography experience using a DSLR camera Are (more...)
Company: Iconic Group
Location: Arlington
Posted on: 09/20/2019

Global Health Writer/Editor - NIH
Description: Global Health Writer/Editor NIH Bethesda, MD br br Kelly Government Solutions is a strategic supplier and business partner to the federal government and its key suppliers. Through our partnership (more...)
Company: Kelly Services
Location: Bethesda
Posted on: 09/20/2019

Digital Marketing Intern
Description: Summary:Digital marketing intern is responsible for assisting the Digital Marketing Managerin implementing Brivo's overall search engine and social media marketing activities -- focusing specifically (more...)
Company: Brivo Systems
Location: Bethesda
Posted on: 09/20/2019

Log In or Create An Account

Get the latest Maryland jobs by following @recnetMD on Twitter!

Silver Spring RSS job feeds