SilverSpringRecruiter Since 2001
the smart solution for Silver Spring jobs

Manager Marketing II

Company: Laureate Education
Location: Silver Spring
Posted on: December 4, 2019

Job Description:

GENERAL SUMMARY:We seek a dynamic and resourceful Senior Manager, Alumni Engagement to work in our Columbia location as a member of the Walden University Marketing Team, reporting to the Vice President, Consumer Engagement.

The Senior Manager, Alumni Engagement is responsible for leading the planning, development, and implementation of data-driven, technology-enabled evolution of membership engagement for Walden University Alumni. This role will define, build, and execute customer-centric strategies to deliver continuous enrollment and loyalty with Walden University Alumni. In this role, you will advocate for customer experience as you collaborate and influence cross-functional partners in the prioritization process and advance our enrollment recruitment strategies for Alumni. You will also define and drive forward overall strategy for data and tech stack evolution, educating internal and external stakeholders on the capabilities and ongoing benefits of the evolving marketing capabilities supported by technology, data and creative execution.

  • Customer Journey Strategy
  • Design, build, and own the omni-channel Alumni customer journey maps
  • Deploy end-to-end customer lifecycle recruitment, overseeing, and developing/activating various touchpoints within the customer journey
  • On-going optimization and orchestration of journey strategy based on data-driven analysis and insights.Develop automation of end to end journey mapping from content to commerce, optimizing paths to purchasePrecision Marketing
  • Implement advanced segmentation strategy that encompasses various customer profiles and triggers based on prior purchase or engagement history (product interest, brand affinity, gender, and industry segmentation)
  • Optimize ad strategies and delivery through A/B testing, audience analysis, and segmentation. Run end-to-end media campaigns: keyword research, campaign strategy, ad writing, bid management, and margin optimizationMeasurement and Analytics
  • Interpret business operations, strategies, and issues to design comprehensive CX measurement programs
  • Conduct analysis on CX data for trends, relationships, patterns, pain points and opportunities.
  • Create concise executive summaries and data packs to articulate the business cases, current states, and effectiveness of CX programs.
  • Lead dashboarding and reporting through data visualization and storytelling to enable operating teams to take actionEDUCATION and/or EXPERIENCE:
  • Minimum 10 years marketing experience.
  • Bachelor's degree required. Graduate degree preferred.
  • Extensive experience with the customer relationship management and marketing automation platforms, Salesforce and/or Marketo experience strongly preferred.
  • Extensive knowledge on the evolving state of the CRM Marketing Technology Stack and the know-how to leverage cutting edge technologies to improve CRM capabilities.
  • Experience with traditional and digital advertising, inclusive of technology platforms, available data sources and methods of executing data-driven campaigns.
  • Business Intelligence and Data Visualization skills desired; familiarity with key digital analytics tools such as Google Analytics, Adobe Analytics, or Tableau (or equivalent) preferred.
  • Proficiency utilizing MS Office Suite (Excel, PowerPoint, Outlook) required.
  • Strong leadership and relationship-building skills. A good listener, collaborator, and influencer.

Keywords: Laureate Education, Silver Spring , Manager Marketing II, Executive , Silver Spring, Maryland

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Executive Jobs

Supervisor, Case Management
Description: Supervisor, Case Management USA-Pennsylvania-Harrisburg Position Purpose: Supervise the day to day operations of the case management function. Communicate with departmental and plan administrative staff (more...)
Company: Cenpatico
Location: Harrisburg
Posted on: 12/10/2019

Regional CEO / Business Owner
Description: Do you want to be your own boss Have more independence and flexibility Earn what you're really worth Make a difference in the community With today's corporate environment, chances are you've already (more...)
Company: The Alternative Board
Location: Harrisburg
Posted on: 12/10/2019

Area Safety Manager
Description: The Area Safety Manager is responsible for developing and managing the accident prevention program and the laws that relate to the safety of our work.Responsibilities:Including but not limited to: - - (more...)
Company: The Lane Construction Corporation
Location: Chantilly
Posted on: 12/10/2019

Manager, Deployments
Description: WHY CONSTELLIS br br Are you ready for your next adventure From down range to corporate positions around the world, we provide you with opportunities to grow your career while helping to make the (more...)
Company: Constellis
Location: Reston
Posted on: 12/10/2019

Capture Manager/Proposal Manager
Description: QOMPLX is looking for a Capture Manager/Proposal Writer who will develop capture plans, formulate a winning capture strategy, and obtain the resources necessary to prosecute the capture plan. Leads development (more...)
Company: Qomplx
Location: Reston
Posted on: 12/10/2019

Regional Director of Sales (DoD)
Description: Job Title:Regional Director of Sales DoD br br Location: US, Virginia, FairfaxRole Overview:The Regional Sales Director is a pivotal leadership position that plays a key role in finding the right (more...)
Company: McAfee
Location: Reston
Posted on: 12/10/2019

Unit Supply Specialist - Warehouse Manager (92Y)
Description: 92Y Unit Supply Specialist - Warehouse Manager Job ID: 1166186 Job Views: 22 Location: HARRISBURG, Pennsylvania, United States ZIP Code: 17103 Job Category: Supply and Logistics Posted: 12.06.2019 Age (more...)
Company: Army National Guard
Location: Harrisburg
Posted on: 12/10/2019

Program Manager, Data Processing
Description: SunIRef:it Program Manager, Data Processing Strayer University 563 reviews - Chantilly, VA 20151 Strayer University 563 reviews Read what people are saying about working here. This role is responsible (more...)
Company: Strayer University
Location: Chantilly
Posted on: 12/10/2019

Restaurant Shift Manager
Description: Job Description At Five Guys, we serve outstanding burgers and fries, in clean restaurants with a top tiered customer service approach If you can lead, inspire, and challenge yourself and others to do (more...)
Company: Five Guys
Location: Leesburg
Posted on: 12/10/2019

Branch Manager
Description: Overview: Manages all activities of a branch. Responsible for the overall success of the branch operating model, including customer and employee experience, digital engagement, transactions/operations, (more...)
Company: M&T Bank
Location: Harrisburg
Posted on: 12/10/2019

Log In or Create An Account

Get the latest Maryland jobs by following @recnetMD on Twitter!

Silver Spring RSS job feeds