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Brand Marketing Manager

Company: Chuck Levin's Washington Music Center
Location: Silver Spring
Posted on: December 4, 2019

Job Description:

Chuck Levin's Washington Music Center is the leading independent musical instrument and equipment retailer throughout the DMV and celebrating our 61st year of family-owned operation -in 2019. We are seeking -an innovative -and accomplished -Brand -Marketing -Manager -to -homogenize -our brand -and facilitate -uniform presentation and customer -engagement -across all platforms. -This is a high-level executive position -that will -create and control marketing efforts as well as -facilitate -exceptional customer experiences. - - -The -Brand -Marketing -Manager -will -help set the tone for Washington Music Center's -marketplace -reputation and brand equity -through the deliberate consolidation of advertising, brand -identify, -and customer -interaction. -Using online stores and social media channels, -the Brand Marketing -Manager -will -focus on content creation and consumer analytics to better connect -Chuck Levin's -to -musicians around the world. -Compensation based on experience and performance. -Responsibilities: -Create and refine the Chuck Levin's social media voice and establish social media guidelines. -Create and promote -engaging and effective -content -that targets customers through each phase of the buying cycle. - -Work with creative resources to produce and promote content that aligns with the Chuck Levin's brand identity across digital and physical formats. -Collect and utilize relevant data to guide the Chuck Levin's E-Commerce and brick-and-mortar teams to effectively -reach our audiences. - -Develop and maintain relationships with 3rd -party vendors/manufacturers to cross-promote -content, -raise and -utilize co-op -spend, and -establish unique sales/promotions. -Create and maintain the -Chuck Levin's -marketing calendar. -Provide content editorial oversight. -Develop marketing budget. -Develop and -launch -marketing campaigns. -Leverage marketing budget to elevate and promote products through channels such as Google shopping. - - -Establish KPI's, measure and report on marketing campaigns and objectives. - -Lay the groundwork for CRM implementation. -Utilize email marketing platforms to launch email campaigns. - -Represent the company at local festivals, and both in-store and offsite events. -Other -tasks/responsibilities as -assigned. - -Requirements: -A Bachelor's degree in Marketing or equivalent work experience. -2+ years in a professional marketing position. -A passion for -curating and delivering exceptional customer experiences. -A go-getter attitude with no fear of -rolling up your sleeves and pitching in wherever necessary. -Experience working in a collaborative environment - coordinating with multiple -teams -to ensure seamless project completion. - -Experience with email marketing tools such as -ActiveCampaign -and Mailchimp. -Experience with Facebook Business manager, Facebook and Instagram ad campaigns. -Experience with Google Analytics. -Experience developing, launching and reporting on successful marketing campaigns. - -Advanced knowledge of SEO and SEM. -Proficient with -graphic design and editing software such as Photoshop and Lightroom. - -Experience with Zendesk or similar customer -service related -tools. - -Industry knowledge of best practices and trending movements as it pertains to marketing and social media. - -Experience as a musician or within the music industry is strongly preferred. -Experience managing a team of employees is strongly preferred. - - -To be considered for employment, applicants must submit a resume with work history and a detailed cover letter -that -outline all relevant -marketing or -music industry experience. -These documents must be free of any spelling or grammatical errors. -This position operates Monday through Friday, full time. Compensation based on experience. Available benefits include health, dental, life, and 401K. -Washington Music Center is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment with no regard to race, color, religion, sex, national origin, disability, or protected veteran status. -

Keywords: Chuck Levin's Washington Music Center, Silver Spring , Brand Marketing Manager, Executive , Silver Spring, Maryland

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