Digital Marketing Manager
Company: PE GI Solutions
Location: Silver Spring
Posted on: May 14, 2022
Job Description:
Job DescriptionDo you thrive in a fast-paced and innovative
environment?At PE GI Solutions, we foster an environment of
contribution, creativity and risk-taking. We strive to unleash the
potential in everyone and cultivate a highly engaged, motivated,
and committed organization! This is a chance for YOU to become a
part of a growing company, focused on patient care, preventing
colon cancer, and raising awareness for our strategic partner
Capital Digestive Care, the largest private gastroenterology
practice in the Mid-Atlantic region! Our unique culture of
innovation creates an environment where you will continually grow
and be challenged to develop your career. We are passionate
believers in patient care, which is why our mission is "Improving
the landscape of healthcare one surgery center at a time".What
makes us awesome:Perks and Benefits
- Paid Time Off including: Vacation, Sick Time, Holidays,
Birthday, Bereavement, Jury, and Voting
- High quality, Cost effective Medical, Dental, Vison, and
Prescription coverages. Including multiple plan options and
flexible spending accounts.
- Life Insurance, AD&D, LTD and Supplemental Insurances
- A 401K Retirement Plan with a generous company match
- Tuition Reimbursement
- Annual Discretionary Bonus Program
- Employee Referral Program
- Pet Insurance We are searching for a dynamic Digital Marketing
Manager to join our Team in Silver Spring, MD! This position is
hybrid, working part of the week remotely and part of the week from
our Silver Spring office. We offer flexibility with the hybrid
schedule to allow for a more remote work environment most days.What
you do:The Digital Marketing Manager will develop, implement,
track, and optimize our digital marketing campaigns across all
external-facing digital activities and channels. This individual
will be responsible for driving the digital marketing program in
support of the brand, including strategy, execution, and monitoring
of day-to-day activities. This position requires a strong grasp of
current digital marketing tools, content creation, and strategies
and the ability to lead integrated digital marketing campaigns from
concept to execution. What you will be working on:
- Plan and implement digital marketing strategy, including social
media, email, and advertising campaigns.
- Manage social media channels, including planning, content
development, and execution to engage and grow the company's social
media presence and audience.
- Measure and report performance of all digital marketing
campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance
based on those insights.
- Brainstorm new and creative growth strategies.
- Serve as a subject matter expert of digital marketing strategy
and initiatives
- Continuously monitor and evaluate campaign/creative/channel mix
effectiveness. What will make you awesome:
- Highly creative with experience in identifying target audiences
and devising digital campaigns that engage, inform, and
motivate.
- Up to date with the latest trends and best practices in digital
marketing and measurement.
- Ability to take the lead on projects with little to no
direction.
- Good organizational, time-management, and leadership
skills
- Excellent written and verbal communication skills What you
know:To be successful in this role you will have the following
experience or knowledge:
- A minimum of 5 years of experience in a similar role managing
digital marketing and advertising efforts. Health care experience
is a plus.
- Bachelor's degree in Marketing, Communications or
equivalent
- In-depth knowledge of and experience with social media strategy
and digital marketing best practices
- Expertise in digital content creation for lead generation and
email marketing campaigns
- Knowledge of MS Office and WordPress Diversity and InclusionWe
value diversity! PE GI Solutions provides equal employment
opportunities to all employees and applicants without regard to
race, color, religion, age, sex, national origin, disability
status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic
protected by federal, state or local laws. We carry this policy
through all stages of the employment process including recruiting,
hiring, placement, promotion, termination, layoff, recall, leaves
of absence, compensation, and training.#ZR#MSO1
Keywords: PE GI Solutions, Silver Spring , Digital Marketing Manager, Executive , Silver Spring, Maryland
Didn't find what you're looking for? Search again!
Loading more jobs...