Digital Marketing Manager

Company: PE GI Solutions
Location: Silver Spring
Posted on: May 14, 2022

Job Description:

Job DescriptionDo you thrive in a fast-paced and innovative environment?At PE GI Solutions, we foster an environment of contribution, creativity and risk-taking. We strive to unleash the potential in everyone and cultivate a highly engaged, motivated, and committed organization! This is a chance for YOU to become a part of a growing company, focused on patient care, preventing colon cancer, and raising awareness for our strategic partner Capital Digestive Care, the largest private gastroenterology practice in the Mid-Atlantic region! Our unique culture of innovation creates an environment where you will continually grow and be challenged to develop your career. We are passionate believers in patient care, which is why our mission is "Improving the landscape of healthcare one surgery center at a time".What makes us awesome:Perks and Benefits

• Paid Time Off including: Vacation, Sick Time, Holidays, Birthday, Bereavement, Jury, and Voting
• High quality, Cost effective Medical, Dental, Vison, and Prescription coverages. Including multiple plan options and flexible spending accounts.
• Life Insurance, AD&D, LTD and Supplemental Insurances
• A 401K Retirement Plan with a generous company match
• Tuition Reimbursement
• Annual Discretionary Bonus Program
• Employee Referral Program
• Pet Insurance We are searching for a dynamic Digital Marketing Manager to join our Team in Silver Spring, MD! This position is hybrid, working part of the week remotely and part of the week from our Silver Spring office. We offer flexibility with the hybrid schedule to allow for a more remote work environment most days.What you do:The Digital Marketing Manager will develop, implement, track, and optimize our digital marketing campaigns across all external-facing digital activities and channels. This individual will be responsible for driving the digital marketing program in support of the brand, including strategy, execution, and monitoring of day-to-day activities. This position requires a strong grasp of current digital marketing tools, content creation, and strategies and the ability to lead integrated digital marketing campaigns from concept to execution. What you will be working on:
  • Plan and implement digital marketing strategy, including social media, email, and advertising campaigns.
  • Manage social media channels, including planning, content development, and execution to engage and grow the company's social media presence and audience.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights and optimize spend and performance based on those insights.
  • Brainstorm new and creative growth strategies.
  • Serve as a subject matter expert of digital marketing strategy and initiatives
  • Continuously monitor and evaluate campaign/creative/channel mix effectiveness. What will make you awesome:
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
    • Up to date with the latest trends and best practices in digital marketing and measurement.
    • Ability to take the lead on projects with little to no direction.
    • Good organizational, time-management, and leadership skills
    • Excellent written and verbal communication skills What you know:To be successful in this role you will have the following experience or knowledge:
      • A minimum of 5 years of experience in a similar role managing digital marketing and advertising efforts. Health care experience is a plus.
      • Bachelor's degree in Marketing, Communications or equivalent
      • In-depth knowledge of and experience with social media strategy and digital marketing best practices
      • Expertise in digital content creation for lead generation and email marketing campaigns
      • Knowledge of MS Office and WordPress Diversity and InclusionWe value diversity! PE GI Solutions provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We carry this policy through all stages of the employment process including recruiting, hiring, placement, promotion, termination, layoff, recall, leaves of absence, compensation, and training.#ZR#MSO1

Keywords: PE GI Solutions, Silver Spring , Digital Marketing Manager, Executive , Silver Spring, Maryland