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Communications & Engagement Manager (La Plata, MD)

Company: Wills Group
Location: Hyattsville
Posted on: June 19, 2022

Job Description:

Corporate Communications Manager

The Wills Group, 102 Centennial St, La Plata, Maryland, United States of America
Req #261

Tuesday, June 14, 2022

Have you heard? The Wills Group is Great Place to Work Certified---! We're proud of this achievement and our people who make greatness happen. Want to join a company that puts its people first?

Wills Group is seeking a Manager of Corporate Communications and Engagement to join our team! -As a member of the Talent and People Operations team and reporting to the Director of Corporate Communications & DEI, the Manager of Corporate Communications and Engagement will lead, develop, and execute comprehensive communications plans designed to keep employees informed, engaged, and motivated; working with various leaders across the organization, this influential leader will strategically and tactically embed DEI principles and practices into communications plans and activities; successfully integrate messages across multiple channels; internally and externally promote the Wills Group, and its family of brands, as an employers of choice in the Mid-Atlantic region; actively create opportunities to engage employees and foster an inclusive culture. - Through clear, cohesive, and targeted messaging to various audiences, this Manager serve as a key information resource to the business and will manage and elevate ongoing communications efforts by focusing on internal communications, employee engagement and employer branding. - The Manager Corporate Communications and Engagement manages multiple communications systems and channels, including the WorkJam communications platform, and the Great Place to Work and Glint Employee Engagement survey platforms.

Why You Should Join Wills Group -

We are a $1.5 billion company headquartered in La Plata, Maryland (an easy 45-minute reverse commute from DC) with nearly 300 retail locations across the Mid-Atlantic region, including Dash In, Splash In ECO Car Wash, and SMO Motor Fuels. A family-owned company since 1926, our passion areas are in convenience retailing, fuels marketing, and commercial real estate and we pride ourselves on keeping our customers', employees' and communities' Lives in Motion. -

Our Wills Group employees come to work for more than just a paycheck, but rather they come to learn, make contributions, make an impact, and feel valued as a part of our family-friendly culture. - We have a work-hard, play-hard mentality that makes us a progressive company and we thrive on giving back to our community. - That is what is core to our DNA.

Benefits and Perks
Are you interested in flexible working hours, including telework opportunities, free parking, a modern work environment with monthly employee events, collaboration spaces, and caf-- with unlimited soft drinks, coffee, and lattes? - -Then the Wills Group is just the place for you.
And we take pride in investing in our people's well-being. That's why we back our words with competitive total rewards packages. -

  • Financial Wellbeing -, employer 401 (k) match (currently at 7%), health savings plan, and financial planning - -
  • Physical Wellbeing - comprehensive health, vision, and dental plans that meet the needs of our people -
  • Paid Time Off - Vacation, Sick, Personal, and Community Engagement, Parental Leave for new Dads and Moms - -
  • Education and Development Opportunities - 100% Tuition reimbursement to support our people's education goals - -
  • Competitive Salary - competitive pay matched to DC Metro area

    Key accountabilities (How You'll Make an Impact)

    • Establish and execute an internal communications strategy annually for TWGI and Dash In to ensure company policies, initiatives, projects, and events are communicated to employees in a relevant, clear and timely fashion.
    • Manage and elevate the employer brand/DEI strategy for the Wills Group and Dash In, creating and promoting the brands' employer of choice narratives via internal and external communications channels
    • Oversee the company's Brand Governance process for internal audiences. Counsel cross-functional department/clients on internal communications and employee engagement best practices and opportunities to ensure cohesive messaging.
    • Lead annual employee engagement and pulse survey processes and communications. Serve as subject matter expert on survey platform(s), managing the administration, set up, reporting, and action planning.
    • Manage store communications and administration of the communications platform, to include liaising with content creators, ensuring submission protocols, reviewing and editing content, developing reports to evaluate effectiveness, and providing recommendations for continuous improvement.
    • Plan, edit and write content for internal communications (e.g., stories, letters, presentations, brochures, scripts) for a variety of audiences, and mediums, including Town Halls, email, intranet, e-newsletter, and social media.
    • Serves as an experienced/editor for all internal publications
    • Help to develop and execute key change management priorities
    • Develop and drive an e-communications strategy by developing processes, tools, and protocol for web-enabled/email communication
    • Assist with handling any internal communication response to crisis situations -
    • Performs other duties as assigned

      Required qualifications and skills (What We're Looking For)

      • Bachelor's degree in communications, public relations, English, or other related field required
      • Minimum 5-7 years of communications-related experience
      • 5 years of work experience in a corporate communications role; preferably with a multi-unit retailer, hospitality chain, or food service organization
      • 3 years of experience managing employee engagement programs and initiatives
      • 3 years of experience with various internal communication platforms
      • Excellent writing, editing, proofreading, and analytical skills, as well as the journalistic ability to source stories from employees or other audiences
      • Ability to tailor messages to various audiences (staff, store employees, franchisees, leadership, etc.)
      • Strong project management capabilities, managing multiple client initiatives from start to completion
      • Hands-on experience in managing communication platforms to engage both internal and external audiences
      • Excellent interpersonal and relationship-building skills -
      • Detail-oriented; ability to prioritize; possess experience working in frequently changing, fast-paced environments
      • Commitment to values-driven and culturally diverse work environment
      • Must be able to work independently and as part of a team
      • Strong written and verbal communication skills to be used in communicating with all levels of associates and managers
      • Strong analytical skills and ability to interpret data and draw conclusions
      • Excellent Project Management skills
      • Ability to effectively influence and persuade others outside of the function
      • Experience with digital communication platforms and familiarity with web design/information technology, especially digital and video means of communication
      • Working knowledge and/or basic graphic design skills and ability to use related programs highly desired (i.e., Adobe Creative Cloud, Canva)
      • Working knowledge/experience with SharePoint Intranet a plus

        Wills Group is an equal opportunity at will employer and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation or national origin. -

        Wills Group strives to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all new Wills Group employees. Documentation of the first dose will be required prior to employee's first day of work, with the second dose being obtained within 30 days. Additionally, booster doses are required by March 1, 2022, for those eligible to receive them. Wills Group makes reasonable accommodations for qualified applicants with disabilities, sincerely held religious beliefs, or other conditions protected by applicable law.

        Other details

        Job Family
        Talent & People Operations

        Pay Type

        Min Hiring Rate

        Max Hiring Rate

        Telecommute %

        Required Education
        Bachelor's Degree

Keywords: Wills Group, Silver Spring , Communications & Engagement Manager (La Plata, MD), Executive , Hyattsville, Maryland

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