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Senior Manager, Conferences and Tradeshows

Company: Laureate Education
Location: Silver Spring
Posted on: October 11, 2019

Job Description:

Senior Manager, Conferences and Tradeshows
The Senior Manager, Conferences and Tradeshows provides leadership for the overall Walden University trade show program, driving strategy and integration within the larger marketing department. This position will work with multiple internal and external stakeholders, using a collaborative approach to identify and execute business goals. The key responsibilities of the Events Manager will include managing content and promotional strategy, managing staff to coordinate tradeshow services and logistics, post-show reporting, and budget management.Success will be measured by enhancing experience of prospects, current students, and alumni, increasing brand awareness, and generating leads and referrals. This position includes about 30% travel and reports into the Senior Director, University Events.
Essential Duties and Responsibilities--- Manage Walden's national tradeshow program, collaborating with marketing brand managers, business development team, academic residencies, faculty and other key stakeholders to guide strategy and objectives for each conference (brand awareness, lead generation, thought leadership, etc.)---Create and manage the National trade show budget, including yearly budget planning along with monthly reconciliation.--- Present recommendations to college leadership on tradeshow selection in order to build annual calendar.--- Collaborate with the business development team on regional/local tradeshows. Provide guidance on show selection, budget allocation and marketing strategies. Identify and recommend partnership opportunities in conjunction with association relationships.--- Provide support for Walden University events, including commencements, honors and awards dinners, national and regional faculty meetings, alumni events, and other on-the-ground activities, including leading specific meetings within events.--- Collaborate with Alumni Relations, Marketing Managers, Center for Faculty Excellence, and other stakeholders to identify opportunities to engage alumni, students, prospects, and faculty at all event functions and implement tracking processes to measure impact and trends--- Other duties assigned by the Senior Director of University Events.Education and/or Experience
--- Bachelor's degree and/or comparable industry related experience. CMP preferred but not required.
--- Minimum of 6 years event or conference planning, including contracts, negotiations, long-range planning.
--- Effective in meeting deadlines with management and key internal stakeholders.
--- Excellent written, interpersonal, and verbal communication skills.
--- Detail oriented with solid analytical and problem-solving skills.
--- Excellent project management and organizational skills: ability to plan and manage multiple events simultaneously.
--- Thrives in a fast-paced matrixed environment.
--- Ability to meet deadlines in a fast-paced environment.
--- Ability to lift and carry items weighing up to 50 pounds.
--- Working knowledge of Microsoft Office, Internet navigation, and database use. Familiarity with PowerPoint and Photoshop, lead retrieval systems preferred.
--- Ability and willingness to travel to event locations; approximately 30% travel - includes occasional weekends and holidays.

Keywords: Laureate Education, Silver Spring , Senior Manager, Conferences and Tradeshows, Executive , Silver Spring, Maryland

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