SilverSpringRecruiter Since 2001
the smart solution for Silver Spring jobs

Digital Campaign Manager (Remote)

Company: Danaher
Location: Silver Spring
Posted on: June 3, 2021

Job Description:

Beckman Coulter Life Sciences' mission is to empower those seeking answers to life's most important scientific and healthcare questions. With a legacy spanning 80+ years, we have long been a trusted partner to our customers, who are working to transform science and healthcare with the next groundbreaking discovery. As part of our team of more than 2,900 associates across 130 countries, you'll help drive our vision of accelerating answers-and our commitment to excellence.

Beckman Coulter Life Sciences is proud to work alongside a community of nine fellow Danaher Life Sciences companies. Together, we're pioneering the future of science and medicine, developing products that enable researchers in the fight to save lives.

Do you have a passion for ecommerce and digital marketing? Then consider this opportunity to implement innovative programs which will advance the ecommerce channel with a company whose audience reach extends around the globe!

This role will coordinate marketing plans and support driving online revenue across multiple channels by campaign playbook planning, promotional offer setup, asset production management, landing page creation and optimization on beckman.com, media and placement execution, and performance reporting. The ecommerce campaign manager will manage merchandising and promotional support for ecommerce programs. Daily responsibility will also include driving ecommerce revenue and orders through beckman.com, helping to launch initiatives to drive customer acquisition and retention, and campaign planning aligned with commercial product managers, regional partners, and Sales managers.

Responsibilities

  • Merchandising product lines to drive ecommerce and additional channel growth of customers
  • Execution of promotional offers and support for ecommerce and punchout programs
  • Reporting on critical metrics for programs and e-business revenue channels
  • Monitor industry trends, competitive intelligence and market conditions relative to specific service offerings
  • Strategize and help project manage the development and execution of multi-channel digital marketing plans and assets.
  • Updates product content and metadata on website to support optimization for feed syndication and SEO efforts.
  • Management of Google Merchant Center account and product feed syndicated to AdWords
  • Working with digital marketing team to drive revenue and orders through Google Shopping campaigns

Skills/Experience

  • Experience with digital analytics and key performance indicators to drive online revenue and marketing programs
  • Working with ecommerce shopping engines, preference with Oracle, Magento, or BigCommerce
  • Familiarity of content management systems (CMS), preference with Sitecore or Adobe Experience Manager
  • Working knowledge of project management tools
  • Experience working with creative agencies/vendors
  • Experience with Salesforce CRM a plus
  • Experience with Marketo or enterprise-marketing automation platform a plus

Qualifications

  • 5 years of experience in a B2B or B2C ecommerce role or product marketing
  • Bachelor's degree in business, marketing or communications
  • Agile project management skills

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher is committed to a diverse and inclusive culture where everyone feels they belong and all voices are heard. We believe in our associates and the unique perspectives they bring to every challenge, which is why we'll empower you to push the boundaries of what's possible.

If you've ever wondered what's within you, there's no better time to find out.

#LI-AY1

When you join us, you'll also be joining Danaher's global organization, where 69,000 people wake up every day determined to help our customers win. As an associate, you'll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

The EEO posters are available here.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us at 202.419.7762 or applyassistance@danaher.com to request accommodation.

If you've ever wondered what's within you, there's no better time to find out.

Keywords: Danaher, Silver Spring , Digital Campaign Manager (Remote), Other , Silver Spring, Maryland

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest Maryland jobs by following @recnetMD on Twitter!

Silver Spring RSS job feeds