Senior Director, Digital Engagement

Location: Rockville
Posted on: June 23, 2025

Job Description:

Description Who is USP? The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the worlds leading health and science experts to develop rigorous quality standards for medicines, dietary supplements, and food ingredients. At USP, we believe that scientific excellence is driven by a commitment to fairness, integrity, and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1,300 professionals across twenty global locations, working to strengthen the supply of safe, high-quality medicines worldwide. At USP, we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship, professional development, and leadership opportunities. Our partnerships, standards, and research reflect our belief that ensuring broad participation in scientific leadership results in stronger, more impactful outcomes for global health. USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair, merit-based selection processes that enable the best scientific mindsregardless of backgroundto contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment. Brief Job Overview The Senior Director, Digital Engagement oversees all digital media channels and content at USP. This leader will enhance digital engagement, strengthen our digital platforms and channels, and expand our ability to engage audiences within and outside the U.S. They will lead a team of functional experts in enterprise digital campaigns and multi-channel governance, developing strategies to drive innovation and improve stakeholder engagement. Key responsibilities include optimizing social media, website, and email platforms; managing digital analytics; and aligning initiatives with USPs strategic goals. The ideal candidate is a strategic thinker with a deep understanding of digital marketing, social media, and analytics, with a proven record in driving successful digital initiatives across a global organization. How will YOU create impact here at USP? As part of our mission to advance scientific rigor and public health standards, you will play a vital role in increasing global access to high-quality medicines through public standards and related programs. USP prioritizes scientific integrity, regulatory excellence, and evidence-based decision-making to ensure health systems worldwide can rely on strong, tested, and globally relevant quality standards. Additionally, USPs People and Culture division, in partnership with the Equity Office, invests in leadership and workforce development to equip all employees with the skills to create high-performing, inclusive teams. This includes training in equitable management practices and tools to promote engaged, collaborative, and results-driven work environments. The Senior Director, Digital Engagement has the following responsibilities: Responsible for developing a comprehensive, forward-thinking global digital engagement strategy that enhances USPs digital platforms and channels to optimize reach, engagement, and impact on organizational goals. Sets paid and organic social media strategies, ensuring integration with overall policy advocacy, science communications priorities, marketing strategies and campaigns. Oversees email marketing campaigns for major enterprise initiatives, from strategic planning to execution and performance analysis. Responsible for continual content and technology improvement of USPs website. Collaborates with Web Experience Lead to evolve websites role in facilitating the user journey. Uses data-driven insights and performance analytics to inform decision-making and optimize digital strategies. Analyzes key metrics across web, social media, email, and other digital platforms to assess effectiveness, identify trends, and refine strategies. Oversees digital technology stack (platforms), ensuring it meets the organization's needs and is up to date with the latest advancements. Collaborates with key internal marketing and engagement to ensure cohesive and effective digital media planning and global execution. Responsible for financial management tied to digital engagement, ensuring resources are allocated efficiently and align with strategic priorities. Includes budget planning, forecasting, and financial performance analysis to support digital initiatives and maximize return on investment (ROI). Drives digital and social media transformation within the organization by developing and leading workshops and educational programs to enhance digital acumen across all departments. Fosters a culture of continuous learning and innovation in digital marketing practices. Who is USP Looking For? The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience: Bachelors degree in communications, marketing, or relevant field. 10 years of experience in a digital engagement or related role will be considered in lieu of a degree. Minimum of 10 years of experience in digital engagement, marketing, advocacy, transformation, or related digital roles; at least 4 years in a leadership position. Proven record of developing and executing digital transformation initiatives and driving measurable results. Experience in digital marketing, with a strong emphasis on social media strategy and execution. Knowledge of website strategy, email marketing, analytics, and integrated digital campaigns. Strong understanding of digital technology stacks and governance. Understanding of AI technology, use cases and ethics. Experience with digital advocacy focused on policymaker and stakeholder engagement. Excellent team leadership, project management, communication, and collaboration skills. Strong analytical and problem-solving skills. Experience working globally and within a global, matrixed organization. Minimum of five (5) years of people management experience. Responsible for leading, developing, and mentoring a high-performing digital engagement team; fostering a culture of innovation, collaboration, and continuous learning; and providing guidance on best practices, goal-setting, and professional growth opportunities for team members. Additional Desired Preferences Advertising, Digital Marketing, Public Relations, or Public Affairs agency experience. Regulatory affairs, public health, or pharmaceutical industry knowledge. Strategic with strong problem solving and critical thinking skills. Ability to work with and influence a wide range of cross-functional teams and leaders within a matrixed organization. Supervisory Responsibilities Yes, people management responsibilities include: Social Media Senior Manager. Social Media (Senior) Manager. Senior Manager, Web Experience (manages Senior Web Content Specialist). Benefits USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected. Compensation Base Salary Range: USD $198,000.00 - $257,000.00 annually. Target Annual Bonus: % varies based on level of role. Individual compensation packages are based on various factors unique to each candidates skill set, experience, qualifications, equity, and other job-related reasons. Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor. Job Category Ext. Affairs, Regulatory, & Communications Job Type Full-Time

Keywords: , Silver Spring , Senior Director, Digital Engagement, PR / Public Relations , Rockville, Maryland