VP, Product Marketing

Location: Mount Rainier
Posted on: June 23, 2025

Job Description:

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move. Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. If that sounds exciting—and the job description below feels like a fit—we really should start talking. As the VP of Product Marketing, you will be responsible for the product messaging, GTM launches and field enablement across BetterUp. You will collect customer insights, craft the BetterUp platform narrative and design solution value props for C-level enterprise buyers. You will tell creative stories that uniquely position BetterUp’s customer value. You will build and manage a world class team across PMM, Customer Intelligence and Creative Design. If you are passionate about B2B SaaS product marketing that will drive human transformation - come talk to us! What you’ll do: • Deeply understand & define our customer pain points, ICP, jobs to be done and BetterUp solutions • Lead our product messaging, sales enablement and GTM launch strategy (process, channel execution and results measurement) • Craft the inspiring BetterUp platform narrative through creative storytelling, customer proof points and competitive differentiation • Manage annual strategic planning including team vision, goals, OKRs, org design, budget and ongoing roadmap prioritization • Partner closely with Executive Leadership, Sellers, Enablement, Product, Pricing & Packaging, Partner Value & Marketing. • Educate field sellers on evolving platform portfolio with high impact assets including pitch decks, training, demos, pricing and deal support • Share customer and market feedback with Product to inform ongoing innovation and roadmap. • Translate the product vision into a customer facing value prop targeting C-level buyer personas • Build a customer intelligence function that distributes actionable insights to inform innovation at scale across the company • Manage the creative design team that brings the PMM vision to life visually through compelling product demos, experiences and storytelling • Build, manage and develop a world class high performing PMM team If you have some or all of the following, please apply: • 8 years in B2B SaaS PMM at mid-market or enterprise tech selling multi-product platform solutions to C-Level enterprise buyers. • Build a clear vision/strategy and then execute the details with large cross-functional operational teams to deliver on schedule with quality • Positive growth mindset, comfortable pivoting quickly and is highly self-motivated • Clear executive-level communication that secures ongoing feedback and alignment through a collaborative iterative process. • Has managed large high performing multi-product, platform & solution PMM teams • Has managed customer intelligence & creative design is a plus but not required • HR Tech industry & AI experience is a plus but not required Benefits: At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. • Access to BetterUp coaching; one for you and one for a friend or family member • A competitive compensation plan with opportunity for advancement • Medical, dental, and vision insurance • Flexible paid time off • Per year: o All federal/statutory holidays observed o 4 BetterUp Inner Workdays o 5 Volunteer Days to give back o Learning and Development stipend o Company wide Summer & Winter breaks • Year-round charitable contribution of your choice on behalf of BetterUp • 401(k) self contribution

Keywords: , Silver Spring , VP, Product Marketing, PR / Public Relations , Mount Rainier, Maryland