Global Category Director – DTC and HCP Media
Company: AstraZeneca
Location: Wilmington
Posted on: June 26, 2025
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Job Description:
Are you ready to lead the charge in transforming media
procurement on a global scale? We are looking for a visionary
Global Category Director – DTC and HCP Media to spearhead our media
procurement strategy across diverse markets. This pivotal role
involves driving price, product, and process improvements, managing
agency partnerships, and integrating sustainability, innovation,
and generative AI into the media service chain. As a strategic
partner to global and regional brand, marketing, and digital teams,
youll shape the future of media investments to effectively reach
patients and healthcare professionals. If you have 10–12 years of
procurement experience, deep media landscape knowledge, and a knack
for influencing global teams, this is your opportunity to make a
significant impact! Accountabilities Define and lead the global
category strategy for DTC and HCP Media, ensuring alignment with
business objectives, compliance standards, and ESG commitments.
Deliver price, product, and process improvement solutions across
media planning, buying, measurement, and technology partnerships.
Optimize media performance across all paid channels including TV,
digital, programmatic, search, social, and endemic HCP platforms.
Embed sustainable media practices through supplier ESG evaluations,
emissions measurement, and responsible investment frameworks.
Collaborate with commercial, brand, and omnichannel marketing teams
to identify and activate innovation opportunities in targeting,
content delivery, and audience analytics. Manage global supplier
performance with contract frameworks, KPIs, scorecards, and
quarterly business reviews. Champion the development and scaling of
generative AI capabilities within procurement processes for media
planning, analytics, and content performance. Ensure global
consistency in sourcing approaches while supporting local execution
and regional marketing needs. Uphold internal governance, privacy,
and regulatory compliance in all aspects of media procurement.
Essential Skills/Experience 10–12 years of procurement experience,
with a strong track record in DTC and/or HCP media procurement in a
global or regional role Proven success delivering price, product
and process improvement solutions within the pharmaceutical or
healthcare media ecosystem Deep expertise in media agency
operations, marketing technology, media transparency, and
performance management Experience implementing or partnering on
generative AI initiatives to enhance data-driven decision-making in
procurement or marketing Demonstrated ability to integrate
sustainability principles into sourcing strategies and supplier
engagement models Strong executive presence and stakeholder
management skills; ability to influence across regions, brands, and
functions Bachelor’s degree required; advanced degree or
certifications (e.g., CIPS, CPSM, MBA) a plus Fluent in English;
additional languages a plus What We Offer A highly visible global
leadership role at a top-tier pharmaceutical company The
opportunity to shape the future of DTC and HCP media procurement
through digital innovation and sustainable practices Access to a
collaborative, cross-functional network across procurement,
marketing, digital, and ESG teams Competitive compensation,
long-term incentives, and flexible work arrangements A culture that
values innovation, integrity, inclusivity, and measurable impact
When we put unexpected teams in the same room, we unleash bold
thinking with the power to inspire life-changing medicines.
In-person working gives us the platform we need to connect, work at
pace and challenge perceptions. Thats why we work, on average, a
minimum of three days per week from the office. But that doesnt
mean were not flexible. We balance the expectation of being in the
office while respecting individual flexibility. Join us in our
unique and ambitious world. At AstraZeneca, we embrace diversity of
experience and skills within our international team. Our adaptable
and agile environment encourages stepping outside comfort zones to
drive continuous improvement. With strategic minds ready to
challenge conventions, we react rapidly to changing business
requirements. Our work is meaningful; it impacts lives by ensuring
transformative science is delivered consistently. Join us on this
exciting journey as we evolve and grow our global organisation.
Ready to make a difference? Apply now to join our dynamic team!
Date Posted 24-Jun-2025 Closing Date 13-Jul-2025Our mission is to
build an inclusive and equitable environment. We want people to
feel they belong at AstraZeneca and Alexion, starting with our
recruitment process. We welcome and consider applications from all
qualified candidates, regardless of characteristics. We offer
reasonable adjustments/accommodations to help all candidates to
perform at their best
Keywords: AstraZeneca, Silver Spring , Global Category Director – DTC and HCP Media, PR / Public Relations , Wilmington, Maryland
