Insights & Forecasting Director Global/US CVRM

Company: AstraZeneca
Location: Wilmington
Posted on: January 11, 2026

Job Description:

Are you ready to lead the charge in transforming insights into strategic actions? As the Global/US Director of Insights and Forecasting, youll be at the forefront of crafting the future of Forxiga® and the dapagliflozin portfolio. This role demands a deep understanding of the brand, molecule, and therapeutic area, consolidating insights from market research, forecasting, and analytics into actionable recommendations. Partnering with brand teams and collaborators like Medical Affairs, Finance, and Marketing Companies, youll drive independent critical thinking while supporting and challenging the status quo. Your mission? To improve decision-making quality through outstanding market insights and forecasting activities. Accountabilities Ensure that interpretation of core market research is generating, actionable, differentiating insights Specific projects will include positioning, HCP and patient segmentations, unbranded and branded lexicon and message testing, creative concept testing, target patient identification, and demand studies Lead all primary research in accordance with internal AstraZeneca compliance policies Summarize and present findings across multiple communication platforms; be able to “tell the story” to senior collaborators Champion the use of local customer insight in strategic and resourcing decisions across the business Collect, assess and deliver global and regional brand performance metrics Partner with the Brand Team and Commercial Excellence team to develop and track KPIs aligned to strategic drivers Construct Global long-term patient-based and US short-term TRx / NBRx forecast models that harness credible and ambitious data inputs synthesized from a variety of primary and secondary sources, are benchmarked against internal and external analogs, and coordinated with Global and key markets Summarize and confidently present forecasts, including approach, methodology and assumptions, through various communication channels and be able to “tell the story” to senior commercial and clinical stakeholders Ensure objectivity and robustness in the forecast by identifying the right data sources. Apply industry-leading modeling approaches and conduct sensitivity analyses on key variables. This assists in managing opportunities and risks while promoting the integration of regional client insights. Partner with Brand Analytics as well as with data scientists elsewhere in the business to employ real world data for insights generation to understand physician and patient behavior better and drive strategic implementation within the brand Accountable for the guidance and alignment of the asset/brand forecast and related assumptions, collaborating closely with the Forecasting leader Lead commercial assessment activities (including qual/quant treatment pattern and product profile test research, claims analysis, and patient research) for business cases for LCM investment decisions Instill a culture of continuous improvement, testing, and deployment of new capabilities for the business Essential Skills/Experience 8 years analytical experience in the BioPharmaceuticals industry Bachelor’s degree or equivalent experience in Business, Commercial, or Scientific related field of study Experience in conducting qualitative and quantitative market research across different stakeholder groups (e.g., HCPs, patients, and payers) Experience in building, deploying, and embedding forecasting capabilities into an organization Strong understanding of primary market research, advanced analytics, and competitive intelligence. Primary market research experience preferred. Multiple-year Pharma experience, preferably in Global or ex-US, making recommendations on major drivers of product success, and advising on drug development candidate process and Health Care environment Experience applying a range of analytics involving standard data in the Pharmaceutical Industry e.g. IQVIA (MIDAS, DDD NPA, Monthly Xponent), claims data (Truven, Marketscan), epidemiological data, etc. Strong business acumen, critical thinking and understanding of sales and marketing business practices Ability to influence laterally and vertically Ability to lead multiple tasks/assignments to demanding deadlines. Strong interpersonal and collaboration skills as well as teamwork abilities Comfortable working in a matrix environment Strong written and verbal communication Occasional travel may be required Desirable Skills/Experience An advanced degree or equivalent experience is preferred (Master’s, MBA or PhD). Experience in application of advanced methods and statistical procedures on large and disparate datasets. Proficiency in manipulating and extracting insights from large longitudinal data sources, such as claims, EMR and other patient level data sets. When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. Thats why we work, on average, a minimum of three days per week from the office. But that doesnt mean were not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and bold world. The annual base pay for this position ranges from $181,503 - $272,255 USD Annual. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Keywords: AstraZeneca, Silver Spring , Insights & Forecasting Director Global/US CVRM, PR / Public Relations , Wilmington, Maryland