Coordinator, Integrated Sales & Marketing
Company: Association of Zoos & Aquariums
Location: Silver Spring
Posted on: February 11, 2020
The Coordinator, Integrated Sales & Marketing will support the
fulfillment and development of AZA's current corporate partners,
Commercial Member Engagement Council (CMEC) members and Wildlife
Trafficking Alliance (WTA) contacts. The Coordinator will also
assist with fundraising, marketing and development efforts, as well
as managing the sales process of the Conference exhibits,
sponsorship and advertising revenue to commercial members and
non-members, and other affiliated organizations. The Coordinator
should have a deep understanding of why organizations should
exhibit at the AZA Annual Conference and Mid-Year Meeting,
advertise with AZA, and support various AZA activities throughout
the year. The Coordinator will be an active member of the Events
Team and the Member Services Department, reporting to the Director,
In collaboration with the Director, Integrated Marketing, this
position is responsible for:
Supporting overall corporate partnership/donor/partner acquisition
under the direction of the Director, Integrated Marketing.
Coordinating ad contracts, invoicing, artwork, placement and
tear-sheet delivery for both conference publications and Connect
Leading the exhibit sales process and design for all AZA
conferences and meetings, from pre-planning and sales to onsite
Analysis and development of new business strategies for exhibits,
advertising and sponsorships, converting prospects into clients
across all platforms.
Customer service, management of email and phone inquiries, as well
as in-person support during AZA conferences and meetings.
Member service support of Commercial members with inquiries and
requests throughout the year, including the development and
delivery of their targeted, monthly e-newsletter.
Managing procurement of affinity program agreements that provide
member services and benefits.
Administrative and operational duties supporting the successful
acquisition, fulfillment, billing, and revenue collection
associated with exhibit, advertising and sponsorship sales.
Administering the sales modules in Netforum and eShow. Ensure
accurate record keeping, maintenance and data quality.
Surveying, analyzing and evaluating performance and trends of all
marketing and promotional efforts to grow outside sales for
conferences and meetings.
Providing quality assurance reviews of advertising specs in printed
Management and fulfillment of marketing collateral for exhibit
sales, including the procurement of onsite signage and
PandoLogic.Category: Sales, Keywords: Sales Administrator
Keywords: Association of Zoos & Aquariums, Silver Spring , Coordinator, Integrated Sales & Marketing, Sales , Silver Spring, Maryland
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