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Coordinator, Integrated Sales & Marketing

Company: Association of Zoos & Aquariums
Location: Silver Spring
Posted on: February 11, 2020

Job Description:

The Coordinator, Integrated Sales & Marketing will support the fulfillment and development of AZA's current corporate partners, Commercial Member Engagement Council (CMEC) members and Wildlife Trafficking Alliance (WTA) contacts. The Coordinator will also assist with fundraising, marketing and development efforts, as well as managing the sales process of the Conference exhibits, sponsorship and advertising revenue to commercial members and non-members, and other affiliated organizations. The Coordinator should have a deep understanding of why organizations should exhibit at the AZA Annual Conference and Mid-Year Meeting, advertise with AZA, and support various AZA activities throughout the year. The Coordinator will be an active member of the Events Team and the Member Services Department, reporting to the Director, Integrated Marketing.
In collaboration with the Director, Integrated Marketing, this position is responsible for:
Sales

Supporting overall corporate partnership/donor/partner acquisition under the direction of the Director, Integrated Marketing.
Coordinating ad contracts, invoicing, artwork, placement and tear-sheet delivery for both conference publications and Connect magazine.
Leading the exhibit sales process and design for all AZA conferences and meetings, from pre-planning and sales to onsite fulfillment.
Analysis and development of new business strategies for exhibits, advertising and sponsorships, converting prospects into clients across all platforms.

Relationship Management

Customer service, management of email and phone inquiries, as well as in-person support during AZA conferences and meetings.
Member service support of Commercial members with inquiries and requests throughout the year, including the development and delivery of their targeted, monthly e-newsletter.
Managing procurement of affinity program agreements that provide member services and benefits.

Administration

Administrative and operational duties supporting the successful acquisition, fulfillment, billing, and revenue collection associated with exhibit, advertising and sponsorship sales.
Administering the sales modules in Netforum and eShow. Ensure accurate record keeping, maintenance and data quality.
Surveying, analyzing and evaluating performance and trends of all marketing and promotional efforts to grow outside sales for conferences and meetings.
Providing quality assurance reviews of advertising specs in printed publications.
Management and fulfillment of marketing collateral for exhibit sales, including the procurement of onsite signage and sales/promotional materials.
PandoLogic.Category: Sales, Keywords: Sales Administrator

Keywords: Association of Zoos & Aquariums, Silver Spring , Coordinator, Integrated Sales & Marketing, Sales , Silver Spring, Maryland

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